# DeNA (2432.JP)

Canonical: https://gigainvestors.com/s/2432.JP

Analysis as of: 2026-10-15T07:09:31.880Z. Financial observations: FY2013–FY2026.

Listing currency: JPY. Reporting currency: JPY.

## Verdict

Not a wonderful business

Quality tests for Buy: not passed (profit record: pass; earnings resilience is evidence only). Published buy qualification: no.

Share price: JPY 2,535.00 per share; close as of 2026-10-15.

Estimated value: low JPY 2,982.19 per share, central JPY 3,474.18 per share, high JPY 3,902.65 per share. Buy at or below the central value JPY 3,474.18 per share. Valuation as of 2026-10-15T07:09:31.880Z; scenarios are not confidence intervals.

Expected annual return: 14.0% at the stated quote. About 14.0% a year at today's price (required return 10.0%). required return 10.0% a year (10% floor; JP 10-year bond 2.9% + 4 points).

## Checklist

### understandable: fail

- 5 revenue declines in the last 10 years (informational)

- operating margin variation exceeds 0.35

- Financial history: 10 years

- Years with declining revenue: 5

- Years with a net loss: 2

- Operating margin variation: 5.38×

Chart: Operating margin; fiscal year observations.

- FY2018: 0.20×

- FY2019: 0.11×

- FY2020: -0.38×

- FY2021: 0.16×

- FY2022: 0.09×

- FY2023: 0.03×

- FY2024: -0.21×

- FY2025: 0.18×

- FY2026: 0.13×

### moat: fail

- ROIC median below threshold

- ROIC worst years below threshold (more than 1 bad year allowed)

- ROIC, median of available years: 9.4%

- ROIC, second-lowest year: -15.0%

- Years with nonpositive capital: 0

- Capital spending / revenue: 6.8%

- ROIC including acquisitions, ten-year median: 9.8%

- Typical minus recent gross margin: 5.7 pp

Chart: ROIC excluding acquisitions; fiscal year observations.

- FY2018: 24.3%

- FY2019: 9.4%

- FY2020: -31.7%

- FY2021: 12.8%

- FY2022: 6.6%

- FY2023: 2.3%

- FY2024: -15.0%

- FY2025: 12.5%

- FY2026: 10.8%

### economics: pass

- Owner earnings / net income, 5-yr: 0.88×

- Cash conversion uses consolidated totals: No

- Owner earnings, five-year total: JPY 48B

- Net income, five-year total: JPY 54B

- Working capital / revenue, annual change: -0.8 pp

- Working capital / revenue, final three-year average: -5.7%

Chart: Annual owner cash / profit; fiscal year observations.

- FY2022: 0.97×

- FY2023: 0.77×

- FY2024: 1.14×

- FY2025: 0.99×

- FY2026: 1.03×

### management: pass

- Historical market-dollar context (not the management verdict): 2017 to 2026 (9 years)

- potential debt-funded buybacks (informational)

- buybacks unrelated to price (informational)

- Per-share earnings: 158.34 to 171.36 (three-year endpoint medians)

- Management verdict uses per-share economic progress: Yes

- Ordinary dilution, 10-year annual growth: -2.5%

- Ordinary dilution, 5-year annual growth: -2.1%

- Market cap gain: JPY -57B

- Cumulative retained earnings: JPY 37B

- Diluted shares, 10-year annual growth: -2.5%

- Diluted shares, 5-year annual growth: -2.1%

- $1 test, starting fiscal year: FY2017

- $1 test, ending fiscal year: FY2026

- Per-share value growth: 1.0%

- Per-share value change: JPY 13.02

- Per-share value, starting three-year median: JPY 158.34

- Per-share value, ending three-year median: JPY 171.36

- Buybacks concentrated in cheaper years (correlation): -1.00

- Average buyback yield: 6.0%

- Buyback history: 2 years

- Debt-funded buybacks: Yes

- Cumulative net income, 10 years: JPY 97B

- ROIC, last three-year median: 10.8%

Chart: Earnings per share; fiscal year observations.

- FY2017: JPY 212.49

- FY2018: JPY 158.34

- FY2019: JPY 87.47

- FY2020: JPY -352.49

- FY2021: JPY 207.54

- FY2022: JPY 256.45

- FY2023: JPY 76.78

- FY2024: JPY -257.60

- FY2025: JPY 217.24

- FY2026: JPY 171.36

### accounting: pass

- Sloan accruals: -4.3%

- Restructuring years, last five: 0

- Stock compensation / operating cash flow: 0.0%

- Earnings backed by cash: Yes

- Operating cash / earnings: 1.76×

- Accounting red flags: 0

- Goodwill and intangibles / equity: 0.18×

Chart: Sloan accruals; fiscal year observations.

- FY2017: 2.7%

- FY2018: -4.3%

- FY2019: -3.5%

- FY2020: -24.3%

- FY2021: -1.3%

- FY2022: 3.6%

- FY2023: -0.6%

- FY2024: -5.3%

- FY2025: -3.8%

- FY2026: -4.3%

## Holders

## Price story

Down 36% since Feb 2025 · sales -9.9%

Story as of 2026-10-16T10:00:13.952Z; price observation 2026-10-15.

Price needs cash profits to shrink 2.8% a year for ten years

### Sales · FY2025–2026

sales -9.9%; source https://disclosure2dl.edinet-fsa.go.jp/searchdocument/pdf/S100YLDV.pdf; observed 2026-06-26.

- FY2017: JPY 144B 

- FY2018: JPY 139B 

- FY2019: JPY 124B 

- FY2020: JPY 121B 

- FY2021: JPY 137B 

- FY2022: JPY 131B 

- FY2023: JPY 135B 

- FY2024: JPY 137B 

- FY2025: JPY 164B 

- FY2026: JPY 148B 

### Gross margin · FY2026

gross margin 53.7%; source https://disclosure2dl.edinet-fsa.go.jp/searchdocument/pdf/S100YLDV.pdf; observed 2026-06-26.

- FY2018: 58.7% 

- FY2019: 54.7% 

- FY2020: 51.7% 

- FY2021: 54.7% 

- FY2022: 50.4% 

- FY2023: 47.5% 

- FY2024: 44.6% 

- FY2025: 56.5% 

- FY2026: 53.7% 

## Owner memo

Memo as of 2026-10-16T08:06:05.509Z.

### How it makes money

Annual sales are JPY 147.7 billion.

- Source: https://disclosure2dl.edinet-fsa.go.jp/searchdocument/pdf/S100YLDV.pdf (filed 2026-06-26); FY2026: revenue 147700000000; grossProfit 79357000000; margin = grossProfit / revenue.

### Why customers stay

Margins ranged from 44.6% to 56.5% during 2024–26; it earns 9.4% on its capital.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-06-26); FY2024: grossProfit / revenue = 44.6%.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-06-26); FY2025: grossProfit / revenue = 56.5%.

- Source: https://disclosure2dl.edinet-fsa.go.jp/searchdocument/pdf/S100YLDV.pdf (filed 2026-06-26); FY2026: grossProfit / revenue = 53.7%.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-06-26); 10-year return on capital observations [[2018,0.24278349605409508],[2019,0.0944796382919736],[2020,-0.3167934400899003],[2021,0.12843396459555062],[2022,0.06619770369857],[2023,0.02276785342147162],[2024,-0.1501388225961506],[2025,0.12524648485054665],[2026,0.10768584648153319]]; median 0.0944796382919736. ROIC follows the displayed moat series; financial companies use return on tangible equity.

### Where the cash goes

Paid dividends in 9 of 9 years.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-06-26); FY2018: growth capex 0; upkeep 18397000000; owner earnings 15992000000. Growth capex / owner earnings = 0.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-06-26); FY2019: growth capex 0; upkeep 20075000000; owner earnings 3517000000. Growth capex / owner earnings = 0.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-06-26); FY2021: growth capex 654102839.2324829; upkeep 8618897160.767517; owner earnings 23714102839.232483. Growth capex / owner earnings = 0.027582862555117993.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-06-26); FY2022: growth capex 0; upkeep 6433000000; cash acquisitions 11615000000; owner earnings 29692000000. Growth capex plus acquisitions / owner earnings = 0.3911828101845615.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-06-26); FY2023: growth capex 139485145.70351124; upkeep 7441514854.296489; cash acquisitions 28432000000; owner earnings 6860485145.703511. Growth capex plus acquisitions / owner earnings = 4.164644997970276.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-06-26); FY2025: growth capex 872177536.668642; upkeep 5293822463.331358; cash acquisitions 756000000; owner earnings 24050177536.66864. Growth capex plus acquisitions / owner earnings = 0.06769918992016608.

- Source: https://disclosure2dl.edinet-fsa.go.jp/searchdocument/pdf/S100YLDV.pdf (filed 2026-06-26); FY2026: growth capex 0; upkeep 6509000000; owner earnings 19564000000. Growth capex / owner earnings = 0.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-06-26); Dividend observations: [[2018,4646000000],[2019,4644000000],[2020,5815000000],[2021,2517000000],[2022,3907000000],[2023,4623000000],[2024,2229000000],[2025,2229000000],[2026,7245000000]]. Zero only counted when supported by a complete cash-flow statement.

### What the price says

The price assumes cash profits shrink 2.8% yearly over ten years.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-06-26); Ten-year compound average after fade. Initial solved rate -0.05178110102243433. Price 2535; FX 1; discount 0.1; same standard ten-year fade to terminal 0.03.  Closing-price date 2026-10-15.

## Monthly share-price history (JPY per share)

- 2016-11: JPY 3,485.00 per share

- 2016-12: JPY 2,554.00 per share

- 2017-01: JPY 2,529.00 per share

- 2017-02: JPY 2,527.00 per share

- 2017-03: JPY 2,259.00 per share

- 2017-04: JPY 2,387.00 per share

- 2017-05: JPY 2,449.00 per share

- 2017-06: JPY 2,516.00 per share

- 2017-07: JPY 2,425.00 per share

- 2017-08: JPY 2,352.00 per share

- 2017-09: JPY 2,522.00 per share

- 2017-10: JPY 2,657.00 per share

- 2017-11: JPY 2,545.00 per share

- 2017-12: JPY 2,323.00 per share

- 2018-01: JPY 2,363.00 per share

- 2018-02: JPY 1,955.00 per share

- 2018-03: JPY 1,920.00 per share

- 2018-04: JPY 2,085.00 per share

- 2018-05: JPY 2,094.00 per share

- 2018-06: JPY 2,077.00 per share

- 2018-07: JPY 2,105.00 per share

- 2018-08: JPY 1,922.00 per share

- 2018-09: JPY 2,007.00 per share

- 2018-10: JPY 1,884.00 per share

- 2018-11: JPY 2,106.00 per share

- 2018-12: JPY 1,834.00 per share

- 2019-01: JPY 1,920.00 per share

- 2019-02: JPY 1,715.00 per share

- 2019-03: JPY 1,667.00 per share

- 2019-04: JPY 1,735.00 per share

- 2019-05: JPY 2,192.00 per share

- 2019-06: JPY 2,065.00 per share

- 2019-07: JPY 2,085.00 per share

- 2019-08: JPY 2,243.00 per share

- 2019-09: JPY 1,907.00 per share

- 2019-10: JPY 1,847.00 per share

- 2019-11: JPY 1,762.00 per share

- 2019-12: JPY 1,755.00 per share

- 2020-01: JPY 1,795.00 per share

- 2020-02: JPY 1,389.00 per share

- 2020-03: JPY 1,182.00 per share

- 2020-04: JPY 1,325.00 per share

- 2020-05: JPY 1,480.00 per share

- 2020-06: JPY 1,344.00 per share

- 2020-07: JPY 1,191.00 per share

- 2020-08: JPY 1,689.00 per share

- 2020-09: JPY 1,932.00 per share

- 2020-10: JPY 1,783.00 per share

- 2020-11: JPY 1,830.00 per share

- 2020-12: JPY 1,839.00 per share

- 2021-01: JPY 1,955.00 per share

- 2021-02: JPY 2,097.00 per share

- 2021-03: JPY 2,162.00 per share

- 2021-04: JPY 2,233.00 per share

- 2021-05: JPY 2,194.00 per share

- 2021-06: JPY 2,361.00 per share

- 2021-07: JPY 2,062.00 per share

- 2021-08: JPY 1,936.00 per share

- 2021-09: JPY 2,074.00 per share

- 2021-10: JPY 2,105.00 per share

- 2021-11: JPY 1,680.00 per share

- 2021-12: JPY 1,771.00 per share

- 2022-01: JPY 1,776.00 per share

- 2022-02: JPY 1,764.00 per share

- 2022-03: JPY 1,860.00 per share

- 2022-04: JPY 1,884.00 per share

- 2022-05: JPY 1,866.00 per share

- 2022-06: JPY 1,889.00 per share

- 2022-07: JPY 1,962.00 per share

- 2022-08: JPY 1,908.00 per share

- 2022-09: JPY 1,829.00 per share

- 2022-10: JPY 1,941.00 per share

- 2022-11: JPY 1,850.00 per share

- 2022-12: JPY 1,766.00 per share

- 2023-01: JPY 1,818.00 per share

- 2023-02: JPY 1,749.00 per share

- 2023-03: JPY 1,808.00 per share

- 2023-04: JPY 1,905.00 per share

- 2023-05: JPY 1,817.00 per share

- 2023-06: JPY 1,870.00 per share

- 2023-07: JPY 1,742.00 per share

- 2023-08: JPY 1,510.00 per share

- 2023-09: JPY 1,502.50 per share

- 2023-10: JPY 1,467.50 per share

- 2023-11: JPY 1,504.00 per share

- 2023-12: JPY 1,377.00 per share

- 2024-01: JPY 1,493.50 per share

- 2024-02: JPY 1,465.00 per share

- 2024-03: JPY 1,509.00 per share

- 2024-04: JPY 1,596.00 per share

- 2024-05: JPY 1,472.00 per share

- 2024-06: JPY 1,595.00 per share

- 2024-07: JPY 1,557.00 per share

- 2024-08: JPY 1,659.50 per share

- 2024-09: JPY 1,783.00 per share

- 2024-10: JPY 1,886.00 per share

- 2024-11: JPY 2,437.50 per share

- 2024-12: JPY 3,135.00 per share

- 2025-01: JPY 2,740.00 per share

- 2025-02: JPY 3,985.00 per share

- 2025-03: JPY 3,510.00 per share

- 2025-04: JPY 3,855.00 per share

- 2025-05: JPY 2,785.50 per share

- 2025-06: JPY 2,672.00 per share

- 2025-07: JPY 2,387.00 per share

- 2025-08: JPY 2,237.50 per share

- 2025-09: JPY 2,319.50 per share

- 2025-10: JPY 2,709.00 per share

- 2025-11: JPY 2,413.00 per share

- 2025-12: JPY 2,538.00 per share

- 2026-01: JPY 2,531.00 per share

- 2026-02: JPY 2,660.00 per share

- 2026-03: JPY 2,436.00 per share

- 2026-04: JPY 2,538.00 per share

- 2026-05: JPY 2,663.00 per share

- 2026-06: JPY 2,450.50 per share

- 2026-07: JPY 2,471.50 per share

- 2026-08: JPY 2,571.50 per share

- 2026-09: JPY 2,514.00 per share

- 2026-10: JPY 2,520.00 per share

## Annual estimated value (JPY per share)

- FY2022: low JPY 2,014.08 per share, central JPY 2,204.13 per share, high JPY 2,457.13 per share

- FY2023: low JPY 1,473.88 per share, central JPY 1,563.51 per share, high JPY 1,682.82 per share

- FY2024: low JPY 1,299.22 per share, central JPY 1,393.33 per share, high JPY 1,518.61 per share

- FY2025: low JPY 3,363.92 per share, central JPY 3,976.35 per share, high JPY 4,504.94 per share

- FY2026: low JPY 2,982.19 per share, central JPY 3,474.18 per share, high JPY 3,902.65 per share

Historical values use today's bond yield for every fiscal year

Historical values use today's FX rate into trading currency for every fiscal year

Historical values use current restated fundamentals and current commodity classification; they are not point-in-time estimates

Prior published observations retained from 2026-10-15T07:09:31.880Z where newer inputs omit a numeric field or fiscal period.

## Sources

[Original EDINET filing](https://disclosure2dl.edinet-fsa.go.jp/searchdocument/pdf/S100YLDV.pdf); period 2026-03-31, filed 2026-06-26.

Estimates depend on assumptions and are not guarantees or investment advice. Underlying data remains subject to its source licenses; public reading does not grant bulk redistribution rights.
← Companies

DeNA

2432 · JP

Nikkei 225

Not a wonderful business

1 quality test fails. A lower price would not fix the business.

Share price
JPY 2,535.00
Buy up to
JPY 3,474.18
Expected / yr
14.0% at today's price (10.0% at central value)

The business

How it makes money
Why customers stay
Where the cash goes
What the price says

1. Is this a good business?

Evidence only; not required for Buy

Margins varied 537.6% around their average (limit 35%).

9y median
10.9%
Worst year
-37.6%
Latest · 2026
12.7%

Capital return excluding acquisitions: median 9.4% (minimum 15%), and the second-worst year -15% (minimum 10%).

9y median
9.4%
Worst year
-31.7%
Latest · 2026
10.8%

Each $1 of profit left $0.88 for owners over five years (minimum $0.80).

Five-year totals
0.88×
Annual median
0.99×
Latest · 2026
1.03×

Per-share value rose from 158.34 to 171.36, comparing three-year medians at each end (must rise and stay positive).

10y median
JPY 164.85
Worst year
JPY -352.49
Latest · 2026
JPY 171.36

Profits were backed by cash: accruals were -4.3% of assets (limit 10%).

10y median
-3.6%
Worst year
3.6%
Latest · 2026
-4.3%

Profit record · pass 2 loss years in 10 (at most 2), mean operating margin 3.4%, three-year average owner earnings per share 32.9 JPY.

2. Is the price low enough?

Price & return math
Value rangeJPY 2,982.19 – JPY 3,902.65
Buy at or belowCentral value JPY 3,474.18
Discount to value1 − 2535.00 / 3474.18 = 27.0%
Return / yearAbout 14.0% a year at today's price (required return 10.0%)
Cash-flow inputsOwner cash JPY 176.00/share; 2.9% growth for 5 years, then fades to 3.0%; excess cash JPY 900.45/share today.
Required return10.0% / year, earned by construction at the central value
RevenueJPY 148B
164B020172026
FY2017 · Revenue: JPY 144B; FY2018 · Revenue: JPY 139B; FY2019 · Revenue: JPY 124B; FY2020 · Revenue: JPY 121B; FY2021 · Revenue: JPY 137B; FY2022 · Revenue: JPY 131B; FY2023 · Revenue: JPY 135B; FY2024 · Revenue: JPY 137B; FY2025 · Revenue: JPY 164B; FY2026 · Revenue: JPY 148B
Revenue
Owner earningsJPY 20B
30B-52B20172026
FY2018 · Owner earnings: JPY 16B; FY2019 · Owner earnings: JPY 3.5B; FY2020 · Owner earnings: JPY -52B; FY2021 · Owner earnings: JPY 24B; FY2022 · Owner earnings: JPY 30B; FY2023 · Owner earnings: JPY 6.9B; FY2024 · Owner earnings: JPY -33B; FY2025 · Owner earnings: JPY 24B; FY2026 · Owner earnings: JPY 20B
Owner earnings
Operating margin12.7%
19.7%-37.6%20172026
FY2018 · Operating margin: 19.7%; FY2019 · Operating margin: 10.9%; FY2020 · Operating margin: -37.6%; FY2021 · Operating margin: 16.4%; FY2022 · Operating margin: 8.8%; FY2023 · Operating margin: 3.1%; FY2024 · Operating margin: -20.7%; FY2025 · Operating margin: 17.7%; FY2026 · Operating margin: 12.7%
Operating margin
Net cash / debtJPY 88B
104B020172026
FY2018 · Net cash / debt: JPY 104B; FY2019 · Net cash / debt: JPY 101B; FY2020 · Net cash / debt: JPY 61B; FY2021 · Net cash / debt: JPY 70B; FY2022 · Net cash / debt: JPY 50B; FY2023 · Net cash / debt: JPY 53B; FY2024 · Net cash / debt: JPY 27B; FY2025 · Net cash / debt: JPY 44B; FY2026 · Net cash / debt: JPY 88B
Net cash / debt
Diluted shares111M
145M020172026
FY2017 · Diluted shares: 145M; FY2018 · Diluted shares: 145M; FY2019 · Diluted shares: 145M; FY2020 · Diluted shares: 139M; FY2021 · Diluted shares: 123M; FY2022 · Diluted shares: 119M; FY2023 · Diluted shares: 115M; FY2024 · Diluted shares: 111M; FY2025 · Diluted shares: 111M; FY2026 · Diluted shares: 111M
Diluted shares
Prices 15 Oct 2026 · FY2026Original filing ↗ ·