# Aviva (AV.LSE)

Canonical: https://gigainvestors.com/s/AV.LSE

Analysis as of: 2026-10-16T07:34:22.920Z. Financial observations: FY2015–FY2025.

Listing currency: GBX. Reporting currency: GBP.

## Verdict

Not a wonderful business

Quality tests for Buy: not passed (profit record: pass; earnings resilience is evidence only). Published buy qualification: no.

Share price: GBX 708.40 per share; close as of 2026-10-15.

Estimated value: low GBX 86.43 per share, central GBX 98.62 per share, high GBX 114.81 per share. Buy at or below the central value GBX 98.62 per share. Valuation as of 2026-10-16T07:34:22.920Z; scenarios are not confidence intervals.

Expected annual return: 3.9% at the stated quote. About 3.9% a year at today's price (required return 10.0%). required return 10.0% a year (10% floor; GB 10-year bond 5.4% + 4 points).

## Checklist

### understandable: pass

- Financial history: 10 years

- Profitable years in the last ten: 9

- Required profitable years: 8

- Return on common equity variation (informational): 0.78×

Chart: Net income; fiscal year observations.

- FY2016: GBP 618M

- FY2017: GBP 1.4B

- FY2018: GBP 1.5B

- FY2019: GBP 2.5B

- FY2020: GBP 2.8B

- FY2021: GBP 1.9B

- FY2022: GBP -1.0B

- FY2023: GBP 1.1B

- FY2024: GBP 684M

- FY2025: GBP 1.0B

### moat: fail

- Common book per share

- Parent-total proxy for preferred equity and common earnings

- median return on common equity below threshold

- Bank / P&C ROTE, median of available years: 9.4%

- Required median return: 10.0%

- Return uses tangible common equity: No

- Bank ROTE, second-lowest year: 3.4%

- Years with reported combined ratio: 0

Chart: Return on common equity; fiscal year observations.

- FY2016: 3.4%

- FY2017: 8.0%

- FY2018: 8.7%

- FY2019: 14.1%

- FY2020: 14.1%

- FY2021: 10.1%

- FY2022: -8.5%

- FY2023: 12.6%

- FY2024: 8.2%

- FY2025: 10.7%

### economics: fail

- Common book per share

- Parent-total proxy for preferred equity and common earnings

- book value per share plus dividends compounded below 7% annually

- Book value per share + reinvested dividends, annualized return: 0.6%

- Book return interval: 10 years

- Starting book value per share: GBP 4.87

- Ending book value per share: GBP 2.59

Chart: Annual book + dividend return; fiscal year observations.

- FY2016: 24.6%

- FY2017: 4.5%

- FY2018: 7.2%

- FY2019: 10.4%

- FY2020: 10.7%

- FY2021: 4.9%

- FY2022: -28.0%

- FY2023: -17.9%

- FY2024: -9.7%

- FY2025: 11.5%

### management: fail

- Common book per share

- Parent-total proxy for preferred equity and common earnings

- book per share gain below retained common earnings per share

- Diluted shares, 10-year annual growth: 0.7%

- Diluted shares, 5-year annual growth: 4.5%

- Share growth excluding flagged crisis recapitalisations: 0.7%

- Five-year share growth excluding flagged crisis recapitalisations: 4.5%

- Flagged crisis recapitalisations: 0

- Book value created per share: GBP -2.28

- Earnings retained per share after dividends and buybacks: GBP -1.43

### accounting: pass

- Financial accounting warning count: 0

- Known restatement years: 0

## Holders

## Price story

The price is 0.5 times annual sales · net income +51%

Story as of 2026-10-16T10:00:00.361Z; price observation 2026-10-15.

The price is 0.5 times annual sales

- 2026-03-05: Aviva flags potential for Iran conflict to send claims costs rising ([uk.finance.yahoo.com](https://uk.finance.yahoo.com/news/aviva-flags-potential-iran-conflict-140458708.html))

- 2026-08-14: Aviva earnings jump by 24% amid swift progress on Direct Line turnaround ([uk.finance.yahoo.com](https://uk.finance.yahoo.com/news/aviva-earnings-jump-24-amid-065404118.html))

### Net income · FY2025

net income +51%; source https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/; observed 2026-10-16.

- FY2016: GBP 618M 

- FY2017: GBP 1.4B 

- FY2018: GBP 1.5B 

- FY2019: GBP 2.5B 

- FY2020: GBP 2.8B 

- FY2021: GBP 1.9B 

- FY2022: GBP -1.0B 

- FY2023: GBP 1.1B 

- FY2024: GBP 684M 

- FY2025: GBP 1.0B 

## Owner memo

Memo as of 2026-10-16T08:06:05.509Z.

### How it makes money

Operates in insurance diversified; annual sales are GBP 58.5 billion.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:34:22.920Z); FY2025: revenue 58510000000.

### Why customers stay

It earns 9.4% on shareholders’ money, excluding intangible assets.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:34:22.920Z); 10-year return on tangible equity observations [[2016,0.034475064152627466],[2017,0.07994350282485875],[2018,0.08662587912402081],[2019,0.14100971312401175],[2020,0.140840748695919],[2021,0.10149984376627434],[2022,-0.08520142278104062],[2023,0.12588208513544275],[2024,0.08236002408187838],[2025,0.10656075923251496]]; median 0.09406286144514758. ROIC follows the displayed moat series; financial companies use return on tangible equity.

### Where the cash goes

Paid dividends in 10 of 10 years; bought back GBP 477 million of shares.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:34:22.920Z); Dividend observations: [[2016,888000000],[2017,1000000000],[2018,1145000000],[2019,1201000000],[2020,253000000],[2021,1127000000],[2022,845000000],[2023,895000000],[2024,938000000],[2025,1246000000]]. Zero only counted when supported by a complete cash-flow statement.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:34:22.920Z); FY2025: cash repurchases 477000000 GBP.

### Are managers owners

Insiders own 0.2% of the company.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16); AV.LSE SharesStats.PercentInsiders = 0.202 percentage points; cache date 2026-10-16.

### What the price says

The price is 0.5 times annual sales.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:34:22.920Z); Closing price 708.4 GBX; reporting-to-trading FX 100; FY2025 annual sales per share 15.631205496413799; price multiple 0.4531960124012989. FY2025 cash earnings/share 0.2906640160673084. Closing-price date 2026-10-15.

## Monthly share-price history (GBX per share)

- 2016-10: GBX 442.80 per share

- 2016-11: GBX 447.00 per share

- 2016-12: GBX 486.40 per share

- 2017-01: GBX 476.90 per share

- 2017-02: GBX 498.00 per share

- 2017-03: GBX 532.00 per share

- 2017-04: GBX 524.50 per share

- 2017-05: GBX 525.00 per share

- 2017-06: GBX 526.00 per share

- 2017-07: GBX 539.00 per share

- 2017-08: GBX 522.50 per share

- 2017-09: GBX 514.50 per share

- 2017-10: GBX 505.00 per share

- 2017-11: GBX 511.00 per share

- 2017-12: GBX 506.50 per share

- 2018-01: GBX 513.20 per share

- 2018-02: GBX 505.60 per share

- 2018-03: GBX 495.90 per share

- 2018-04: GBX 529.00 per share

- 2018-05: GBX 510.80 per share

- 2018-06: GBX 504.00 per share

- 2018-07: GBX 500.00 per share

- 2018-08: GBX 485.00 per share

- 2018-09: GBX 489.50 per share

- 2018-10: GBX 428.50 per share

- 2018-11: GBX 407.00 per share

- 2018-12: GBX 375.50 per share

- 2019-01: GBX 414.10 per share

- 2019-02: GBX 423.20 per share

- 2019-03: GBX 412.40 per share

- 2019-04: GBX 429.50 per share

- 2019-05: GBX 404.60 per share

- 2019-06: GBX 416.50 per share

- 2019-07: GBX 406.10 per share

- 2019-08: GBX 354.10 per share

- 2019-09: GBX 399.30 per share

- 2019-10: GBX 415.20 per share

- 2019-11: GBX 403.80 per share

- 2019-12: GBX 418.70 per share

- 2020-01: GBX 398.40 per share

- 2020-02: GBX 350.80 per share

- 2020-03: GBX 268.50 per share

- 2020-04: GBX 241.80 per share

- 2020-05: GBX 247.70 per share

- 2020-06: GBX 273.60 per share

- 2020-07: GBX 263.70 per share

- 2020-08: GBX 282.70 per share

- 2020-09: GBX 285.70 per share

- 2020-10: GBX 257.50 per share

- 2020-11: GBX 321.20 per share

- 2020-12: GBX 325.20 per share

- 2021-01: GBX 335.20 per share

- 2021-02: GBX 361.90 per share

- 2021-03: GBX 408.20 per share

- 2021-04: GBX 400.30 per share

- 2021-05: GBX 411.20 per share

- 2021-06: GBX 405.90 per share

- 2021-07: GBX 387.30 per share

- 2021-08: GBX 404.10 per share

- 2021-09: GBX 395.90 per share

- 2021-10: GBX 394.70 per share

- 2021-11: GBX 385.00 per share

- 2021-12: GBX 410.40 per share

- 2022-01: GBX 434.20 per share

- 2022-02: GBX 419.80 per share

- 2022-03: GBX 452.10 per share

- 2022-04: GBX 433.30 per share

- 2022-05: GBX 430.00 per share

- 2022-06: GBX 401.30 per share

- 2022-07: GBX 396.00 per share

- 2022-08: GBX 418.70 per share

- 2022-09: GBX 388.20 per share

- 2022-10: GBX 418.10 per share

- 2022-11: GBX 444.30 per share

- 2022-12: GBX 442.80 per share

- 2023-01: GBX 455.70 per share

- 2023-02: GBX 446.40 per share

- 2023-03: GBX 404.20 per share

- 2023-04: GBX 423.00 per share

- 2023-05: GBX 394.20 per share

- 2023-06: GBX 395.20 per share

- 2023-07: GBX 388.40 per share

- 2023-08: GBX 375.20 per share

- 2023-09: GBX 389.80 per share

- 2023-10: GBX 397.60 per share

- 2023-11: GBX 417.50 per share

- 2023-12: GBX 434.70 per share

- 2024-01: GBX 432.30 per share

- 2024-02: GBX 446.30 per share

- 2024-03: GBX 496.60 per share

- 2024-04: GBX 465.70 per share

- 2024-05: GBX 479.90 per share

- 2024-06: GBX 476.60 per share

- 2024-07: GBX 500.20 per share

- 2024-08: GBX 504.60 per share

- 2024-09: GBX 483.60 per share

- 2024-10: GBX 453.10 per share

- 2024-11: GBX 483.70 per share

- 2024-12: GBX 468.80 per share

- 2025-01: GBX 514.00 per share

- 2025-02: GBX 544.40 per share

- 2025-03: GBX 555.20 per share

- 2025-04: GBX 560.00 per share

- 2025-05: GBX 610.60 per share

- 2025-06: GBX 619.20 per share

- 2025-07: GBX 648.60 per share

- 2025-08: GBX 651.60 per share

- 2025-09: GBX 685.80 per share

- 2025-10: GBX 668.60 per share

- 2025-11: GBX 651.80 per share

- 2025-12: GBX 684.40 per share

- 2026-01: GBX 635.80 per share

- 2026-02: GBX 686.00 per share

- 2026-03: GBX 600.40 per share

- 2026-04: GBX 623.60 per share

- 2026-05: GBX 613.20 per share

- 2026-06: GBX 650.20 per share

- 2026-07: GBX 693.40 per share

- 2026-08: GBX 730.40 per share

- 2026-09: GBX 686.40 per share

- 2026-10: GBX 691.80 per share

## Annual estimated value (GBX per share)

- FY2016: low GBX 464.51 per share, central GBX 580.64 per share, high GBX 774.19 per share

- FY2017: low GBX 532.40 per share, central GBX 665.51 per share, high GBX 887.34 per share

- FY2018: low GBX 454.02 per share, central GBX 499.42 per share, high GBX 554.91 per share

- FY2019: low GBX 843.64 per share, central GBX 1,025.25 per share, high GBX 1,306.48 per share

- FY2020: low GBX 674.94 per share, central GBX 742.43 per share, high GBX 824.93 per share

- FY2021: low GBX 817.61 per share, central GBX 976.56 per share, high GBX 1,212.22 per share

- FY2022: low GBX 354.71 per share, central GBX 390.18 per share, high GBX 433.54 per share

- FY2023: low GBX 352.96 per share, central GBX 416.42 per share, high GBX 507.71 per share

- FY2024: low GBX 211.56 per share, central GBX 245.98 per share, high GBX 293.78 per share

- FY2025: low GBX 144.32 per share, central GBX 164.67 per share, high GBX 191.71 per share

Historical values use today's bond yield for every fiscal year

Historical values use today's FX rate into trading currency for every fiscal year

Historical values use current restated fundamentals and current commodity classification; they are not point-in-time estimates

## Sources

Estimates depend on assumptions and are not guarantees or investment advice. Underlying data remains subject to its source licenses; public reading does not grant bulk redistribution rights.
← Companies

Aviva

AV · LSE

FTSE 100 · STOXX Europe 600

Not a wonderful business

3 quality tests fail. A lower price would not fix the business.

Share price
GBX 708.40
Buy up to
GBX 98.62
Expected / yr
3.9% at today's price (10.0% at central value)

The business

How it makes money
Why customers stay
Where the cash goes
Are managers owners
What the price says

1. Is this a good business?

Evidence only; not required for Buy

Profits were positive in 9 years (at least 8 needed).

10y median
GBP 1.3B
Worst year
GBP -1.0B
Latest · 2025
GBP 1.0B

Earned a median 9.4% on equity (minimum 10%).

10y median
9.4%
Worst year
-8.5%
Latest · 2025
10.7%

Book value plus dividends grew 0.6% a year (minimum 7%).

10y median
6.1%
Worst year
-28.0%
Latest · 2025
11.5%

Book value gained -2.28 per share against 0 kept (must cover the amount kept).

Filing signals · estimated likelihood
Founder / family3%Acquisition-led2%
Founder or family ownership or board role: 3% estimated likelihood. ; Acquisitions are the main growth strategy: 2% estimated likelihood.
per-share value change
Passing bar
≥ GBP 0

0 accounting warnings were found (none allowed).

accounting warnings
0
Passing bar
≤ 0

Profit record · pass 1 loss year in 10 (at most 2), three-year average earnings per share 0.3 GBP.

2. Is the price low enough?

Price & return math
Value rangeGBX 86.43 – GBX 114.81
Buy at or belowCentral value GBX 98.62
Discount to value1 − 708.40 / 98.62 = -618.3%
Return / yearAbout 3.9% a year at today's price (required return 10.0%)
Cash-flow inputsBook GBX 56.70/share; ROE 15.2%; first payout GBX 6.99/share, growing 2.9% perpetually (4× book payout cap applied).
Required return10.0% / year, earned by construction at the central value
Net incomeGBP 1.0B
2.8B-1.0B20162025
FY2016 · Net income: GBP 618M; FY2017 · Net income: GBP 1.4B; FY2018 · Net income: GBP 1.5B; FY2019 · Net income: GBP 2.5B; FY2020 · Net income: GBP 2.8B; FY2021 · Net income: GBP 1.9B; FY2022 · Net income: GBP -1.0B; FY2023 · Net income: GBP 1.1B; FY2024 · Net income: GBP 684M; FY2025 · Net income: GBP 1.0B
Net income
Book / shareGBP 2.59
6.51020162025
FY2016 · Book / share: GBP 5.78; FY2017 · Book / share: GBP 5.72; FY2018 · Book / share: GBP 5.76; FY2019 · Book / share: GBP 5.95; FY2020 · Book / share: GBP 6.51; FY2021 · Book / share: GBP 6.45; FY2022 · Book / share: GBP 4.34; FY2023 · Book / share: GBP 3.23; FY2024 · Book / share: GBP 2.62; FY2025 · Book / share: GBP 2.59
Book / share
Dividend / shareGBP 0.33
1.00020162025
FY2016 · Dividend / share: GBP 0.29; FY2017 · Dividend / share: GBP 0.32; FY2018 · Dividend / share: GBP 0.38; FY2019 · Dividend / share: GBP 0.40; FY2020 · Dividend / share: GBP 0.08; FY2021 · Dividend / share: GBP 0.38; FY2022 · Dividend / share: GBP 0.30; FY2023 · Dividend / share: GBP 0.33; FY2024 · Dividend / share: GBP 0.30; FY2025 · Dividend / share: GBP 0.33
Dividend / share
Return on equity10.7%
14.1%-8.5%20162025
FY2016 · Return on equity: 3.4%; FY2017 · Return on equity: 8.0%; FY2018 · Return on equity: 8.7%; FY2019 · Return on equity: 14.1%; FY2020 · Return on equity: 14.1%; FY2021 · Return on equity: 10.1%; FY2022 · Return on equity: -8.5%; FY2023 · Return on equity: 12.6%; FY2024 · Return on equity: 8.2%; FY2025 · Return on equity: 10.7%
Return on equity
Diluted shares3.7B
3.7B020162025
FY2016 · Diluted shares: 3.1B; FY2017 · Diluted shares: 3.1B; FY2018 · Diluted shares: 3.0B; FY2019 · Diluted shares: 3.0B; FY2020 · Diluted shares: 3.0B; FY2021 · Diluted shares: 3.0B; FY2022 · Diluted shares: 2.8B; FY2023 · Diluted shares: 2.7B; FY2024 · Diluted shares: 3.2B; FY2025 · Diluted shares: 3.7B
Diluted shares
Prices 15 Oct 2026 · FY2025