# REA Group (REA.AU)

Canonical: https://gigainvestors.com/s/REA.AU

Analysis as of: 2026-10-16T07:35:15.072Z. Financial observations: FY1999–FY2026.

Listing currency: AUD. Reporting currency: AUD.

## Verdict

Not a wonderful business

Quality tests for Buy: not passed (profit record: pass; earnings resilience is evidence only). Published buy qualification: no.

Share price: AUD 156.52 per share; close as of 2026-10-15.

Estimated value: low AUD 53.11 per share, central AUD 71.19 per share, high AUD 83.00 per share. Buy at or below the central value AUD 71.19 per share. Valuation as of 2026-10-16T07:35:15.072Z; scenarios are not confidence intervals.

Expected annual return: 6.2% at the stated quote. About 6.2% a year at today's price (required return 10.0%). required return 10.0% a year (10% floor; AU 10-year bond 5.2% + 4 points).

## Checklist

### understandable: pass

- 2 revenue declines in the last 10 years (informational)

- Financial history: 10 years

- Years with declining revenue: 2

- Years with a net loss: 0

- Operating margin variation: 0.09×

Chart: Operating margin; fiscal year observations.

- FY2017: 0.51×

- FY2018: 0.48×

- FY2019: 0.48×

- FY2020: 0.46×

- FY2021: 0.46×

- FY2022: 0.39×

- FY2023: 0.39×

- FY2024: 0.41×

- FY2025: 0.41×

- FY2026: 0.48×

### moat: fail

- Recent gross margin fell 6.9pp below the typical margin (limit 4pp)

- ROIC, median of available years: 50.2%

- ROIC, second-lowest year: 37.0%

- Typical minus recent gross margin: 6.9 pp

- Typical gross margin (annual median): 57.4%

- Recent gross margin (lower of latest and 3-year median): 50.5%

- Years with nonpositive capital: 0

- Capital spending / revenue: 6.7%

- ROIC including acquisitions, ten-year median: 20.9%

Chart: ROIC excluding acquisitions; fiscal year observations.

- FY2017: 62.4%

- FY2018: 52.3%

- FY2019: 55.7%

- FY2020: 48.0%

- FY2021: 37.0%

- FY2022: 39.8%

- FY2023: 36.2%

- FY2024: 47.2%

- FY2025: 64.8%

- FY2026: 65.7%

### economics: pass

- Owner earnings / net income, 5-yr: 1.01×

- Cash conversion uses consolidated totals: No

- Owner earnings, five-year total: AUD 2.3B

- Net income, five-year total: AUD 2.3B

- Return on incremental invested capital: 183.2%

- Working capital / revenue, annual change: 1.3 pp

- Working capital / revenue, change between three-year averages: 8.6 pp

- Working capital / revenue, final three-year average: 20.3%

Chart: Annual owner cash / profit; fiscal year observations.

- FY2022: 0.96×

- FY2023: 0.88×

- FY2024: 0.95×

- FY2025: 0.98×

- FY2026: 1.20×

### management: pass

- Historical market-dollar context (not the management verdict): 2017 to 2026 (9 years)

- buybacks leaned toward cheaper years (informational)

- ROIC first 3 years vs last 3 years: 55.7% vs 64.8%

- Per-share earnings: 1.92 to 4.19 (three-year endpoint medians)

- Management verdict uses per-share economic progress: Yes

- Ordinary dilution, 10-year annual growth: -0.0%

- Ordinary dilution, 5-year annual growth: -0.1%

- Market cap gain: AUD 9.6B

- Cumulative retained earnings: AUD 1.2B

- Diluted shares, 10-year annual growth: -0.0%

- Diluted shares, 5-year annual growth: -0.1%

- $1 test, starting fiscal year: FY2017

- $1 test, ending fiscal year: FY2026

- Per-share value growth: 10.2%

- Per-share value change: AUD 2.27

- Per-share value, starting three-year median: AUD 1.92

- Per-share value, ending three-year median: AUD 4.19

- Buybacks concentrated in cheaper years (correlation): 0.81

- Average buyback yield: 0.2%

- Buyback history: 10 years

- Debt-funded buybacks: No

- Acquisition spending: AUD 857M

- Cumulative net income, 10 years: AUD 3.1B

- ROIC, first three-year median: 55.7%

- ROIC, last three-year median: 64.8%

Chart: Earnings per share; fiscal year observations.

- FY2017: AUD 0.36

- FY2018: AUD 1.96

- FY2019: AUD 0.80

- FY2020: AUD 0.85

- FY2021: AUD 2.44

- FY2022: AUD 2.91

- FY2023: AUD 2.69

- FY2024: AUD 2.29

- FY2025: AUD 5.13

- FY2026: AUD 4.19

### accounting: pass

- latest-year receivables to sales index (DSRI) exceeds 1.465

- Sloan accruals: -7.4%

- Receivables to sales index (DSRI): 1.68×

- Restructuring years, last five: 0

- Stock compensation / operating cash flow: 0.0%

- Earnings backed by cash: Yes

- Operating cash / earnings: 1.40×

- Accounting red flags: 1

- Goodwill and intangibles / equity: 0.50×

Chart: Sloan accruals; fiscal year observations.

- FY2017: -15.8%

- FY2018: -4.3%

- FY2019: -16.4%

- FY2020: -19.3%

- FY2021: 0.1%

- FY2022: -4.0%

- FY2023: -4.4%

- FY2024: -10.8%

- FY2025: 0.1%

- FY2026: -7.4%

## Holders

## Price story

Down 38% since Nov 2024 · sales +2.5%

Story as of 2026-10-16T10:00:04.212Z; price observation 2026-10-15.

Price needs cash profits to grow 15.5% a year for ten years

### Sales · FY2025–2026

sales +2.5%; source https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/; observed 2026-10-16.

- FY2017: AUD 671M 

- FY2018: AUD 867M 

- FY2019: AUD 941M 

- FY2020: AUD 882M 

- FY2021: AUD 1.0B 

- FY2022: AUD 1.4B 

- FY2023: AUD 1.4B 

- FY2024: AUD 1.7B 

- FY2025: AUD 1.9B 

- FY2026: AUD 2.0B 

### Gross margin · FY2026

gross margin 50.5%; source https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/; observed 2026-10-16.

- FY2017: 78.3% 

- FY2018: 72.6% 

- FY2019: 73.2% 

- FY2020: 50.1% 

- FY2021: 49.6% 

- FY2022: 41.9% 

- FY2023: 45.7% 

- FY2024: 64.3% 

- FY2025: 96.5% 

- FY2026: 50.5% 

## Owner memo

Memo as of 2026-10-16T08:06:05.509Z.

### How it makes money

Operates in internet content & information; annual sales are AUD 2 billion.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2026: revenue 1976900000; grossProfit 997900000; margin = grossProfit / revenue.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16); REA.AU: REA Group Limited, together with its subsidiaries, engages in digital advertising business in Australia, Asia, and North America. It provides property and property-related services on websites and mobile applications. The company operates residential, commercial, and share property sites, such as realestate.com.au, realcommercial.com.au, Flatmates.com.au, property.com.au, housing.com, and realtor.com. It is also involved in the provision of mortgage brokerage and home financing solutions; property data services; mortgage application and e-lodgement solutions for the broking and lending industries; commercial real estate information and technology; vendor paid advertising; digital non-bank lending solutions; and home loans. The company was formerly known as realestate.com.au Ltd. and changed its name to REA Group Limited in December 2008. The company was incorporated in 1995 and is headquartered in Richmond, Australia. REA Group Limited operates as a subsidiary of News Australia Pty Limited.

### Why customers stay

Margins ranged from 50.5% to 96.5% during 2024–26; it earns 50.2% on its capital.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2024: grossProfit / revenue = 64.3%.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2025: grossProfit / revenue = 96.5%.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2026: grossProfit / revenue = 50.5%.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); 10-year return on capital observations [[2017,0.6243852741994121],[2018,0.5234195356414424],[2019,0.5573771494264119],[2020,0.4804623453746498],[2021,0.3698426177145395],[2022,0.39814046197465885],[2023,0.36225648349879164],[2024,0.47236536430834214],[2025,0.6478215853500139],[2026,0.6572009668725374]]; median 0.5019409405080462. ROIC follows the displayed moat series; financial companies use return on tangible equity.

### Where the cash goes

Paid dividends in 10 of 10 years; bought back AUD 222.4 million of shares.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2017: growth capex 0; upkeep 11664000; owner earnings 73795000. Growth capex / owner earnings = 0.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2018: growth capex 0; upkeep 8417000; owner earnings 293064000. Growth capex / owner earnings = 0.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2019: growth capex 0; upkeep 4014000; owner earnings 160556000. Growth capex / owner earnings = 0.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2020: growth capex 0; upkeep 73353000; owner earnings 116237200. Growth capex / owner earnings = 0.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2021: growth capex 0; upkeep 66935000; owner earnings 321898000. Growth capex / owner earnings = 0.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2022: growth capex 1900000; upkeep 93100000; owner earnings 369740000. Growth capex / owner earnings = 0.0051387461459403904.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2023: growth capex 0; upkeep 117600000; owner earnings 313000000. Growth capex / owner earnings = 0.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2024: growth capex 11500000; upkeep 113500000; owner earnings 286920000. Growth capex / owner earnings = 0.04008085877596543.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2025: growth capex 0; upkeep 138000000; owner earnings 665160000. Growth capex / owner earnings = 0.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2026: growth capex 0; upkeep 6300000; owner earnings 663180000. Growth capex / owner earnings = 0.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); Dividend observations: [[2017,112953000],[2018,129365000],[2019,154434000],[2020,156205000],[2021,150639000],[2022,194400000],[2023,217100000],[2024,224600000],[2025,280400000],[2026,346100000]]. Zero only counted when supported by a complete cash-flow statement.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); FY2026: cash repurchases 222400000 AUD.

### Are managers owners

Insiders own 62.7% of the company.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16); REA.AU SharesStats.PercentInsiders = 62.71 percentage points; cache date 2026-10-16.

### What the price says

The price assumes cash profits grow 15.5% yearly over ten years; actual growth was 9.1%.

- Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-16T07:35:15.072Z); Ten-year compound average after fade. Initial solved rate 0.211155823462703. Price 156.52; FX 1; discount 0.1; same standard ten-year fade to terminal 0.03. FY2016 owner earnings/share 2.1164913356940254 → FY2026 5.037979703136146. Closing-price date 2026-10-15.

## Monthly share-price history (AUD per share)

- 2016-10: AUD 51.14 per share

- 2016-11: AUD 51.62 per share

- 2016-12: AUD 55.23 per share

- 2017-01: AUD 52.56 per share

- 2017-02: AUD 56.53 per share

- 2017-03: AUD 59.33 per share

- 2017-04: AUD 61.49 per share

- 2017-05: AUD 64.17 per share

- 2017-06: AUD 66.40 per share

- 2017-07: AUD 69.02 per share

- 2017-08: AUD 66.30 per share

- 2017-09: AUD 67.00 per share

- 2017-10: AUD 72.28 per share

- 2017-11: AUD 78.79 per share

- 2017-12: AUD 76.65 per share

- 2018-01: AUD 73.65 per share

- 2018-02: AUD 76.99 per share

- 2018-03: AUD 79.21 per share

- 2018-04: AUD 80.86 per share

- 2018-05: AUD 85.81 per share

- 2018-06: AUD 90.87 per share

- 2018-07: AUD 86.80 per share

- 2018-08: AUD 91.13 per share

- 2018-09: AUD 85.93 per share

- 2018-10: AUD 71.62 per share

- 2018-11: AUD 76.07 per share

- 2018-12: AUD 73.98 per share

- 2019-01: AUD 75.72 per share

- 2019-02: AUD 81.54 per share

- 2019-03: AUD 74.70 per share

- 2019-04: AUD 79.90 per share

- 2019-05: AUD 88.98 per share

- 2019-06: AUD 96.04 per share

- 2019-07: AUD 98.19 per share

- 2019-08: AUD 104.51 per share

- 2019-09: AUD 108.22 per share

- 2019-10: AUD 108.59 per share

- 2019-11: AUD 104.36 per share

- 2019-12: AUD 103.60 per share

- 2020-01: AUD 114.10 per share

- 2020-02: AUD 98.32 per share

- 2020-03: AUD 76.99 per share

- 2020-04: AUD 89.03 per share

- 2020-05: AUD 100.47 per share

- 2020-06: AUD 107.88 per share

- 2020-07: AUD 108.48 per share

- 2020-08: AUD 114.17 per share

- 2020-09: AUD 109.97 per share

- 2020-10: AUD 118.27 per share

- 2020-11: AUD 145.24 per share

- 2020-12: AUD 148.86 per share

- 2021-01: AUD 146.68 per share

- 2021-02: AUD 136.80 per share

- 2021-03: AUD 141.74 per share

- 2021-04: AUD 158.35 per share

- 2021-05: AUD 163.66 per share

- 2021-06: AUD 169.03 per share

- 2021-07: AUD 161.66 per share

- 2021-08: AUD 153.50 per share

- 2021-09: AUD 158.85 per share

- 2021-10: AUD 160.14 per share

- 2021-11: AUD 162.39 per share

- 2021-12: AUD 167.64 per share

- 2022-01: AUD 145.10 per share

- 2022-02: AUD 131.68 per share

- 2022-03: AUD 135.47 per share

- 2022-04: AUD 129.42 per share

- 2022-05: AUD 112.61 per share

- 2022-06: AUD 111.83 per share

- 2022-07: AUD 125.06 per share

- 2022-08: AUD 127.55 per share

- 2022-09: AUD 114.85 per share

- 2022-10: AUD 121.59 per share

- 2022-11: AUD 123.31 per share

- 2022-12: AUD 110.80 per share

- 2023-01: AUD 125.62 per share

- 2023-02: AUD 122.87 per share

- 2023-03: AUD 138.03 per share

- 2023-04: AUD 140.89 per share

- 2023-05: AUD 137.53 per share

- 2023-06: AUD 143.03 per share

- 2023-07: AUD 157.53 per share

- 2023-08: AUD 165.08 per share

- 2023-09: AUD 154.32 per share

- 2023-10: AUD 143.71 per share

- 2023-11: AUD 155.25 per share

- 2023-12: AUD 181.15 per share

- 2024-01: AUD 183.94 per share

- 2024-02: AUD 194.11 per share

- 2024-03: AUD 185.47 per share

- 2024-04: AUD 179.64 per share

- 2024-05: AUD 186.71 per share

- 2024-06: AUD 196.66 per share

- 2024-07: AUD 204.62 per share

- 2024-08: AUD 219.00 per share

- 2024-09: AUD 201.00 per share

- 2024-10: AUD 226.92 per share

- 2024-11: AUD 251.53 per share

- 2024-12: AUD 233.31 per share

- 2025-01: AUD 249.73 per share

- 2025-02: AUD 238.16 per share

- 2025-03: AUD 219.55 per share

- 2025-04: AUD 248.23 per share

- 2025-05: AUD 239.71 per share

- 2025-06: AUD 240.49 per share

- 2025-07: AUD 239.48 per share

- 2025-08: AUD 251.03 per share

- 2025-09: AUD 231.06 per share

- 2025-10: AUD 213.09 per share

- 2025-11: AUD 195.91 per share

- 2025-12: AUD 183.39 per share

- 2026-01: AUD 189.75 per share

- 2026-02: AUD 166.39 per share

- 2026-03: AUD 156.42 per share

- 2026-04: AUD 169.85 per share

- 2026-05: AUD 149.00 per share

- 2026-06: AUD 139.19 per share

- 2026-07: AUD 160.71 per share

- 2026-08: AUD 177.24 per share

- 2026-09: AUD 157.50 per share

- 2026-10: AUD 156.90 per share

## Annual estimated value (AUD per share)

- FY2017: low AUD 25.90 per share, central AUD 35.25 per share, high AUD 40.91 per share

- FY2018: low AUD 30.30 per share, central AUD 40.44 per share, high AUD 47.24 per share

- FY2019: low AUD 27.30 per share, central AUD 30.94 per share, high AUD 35.78 per share

- FY2020: low AUD 14.00 per share, central AUD 15.71 per share, high AUD 18.00 per share

- FY2021: low AUD 16.84 per share, central AUD 21.03 per share, high AUD 24.37 per share

- FY2022: low AUD 32.25 per share, central AUD 36.47 per share, high AUD 42.08 per share

- FY2023: low AUD 30.69 per share, central AUD 38.76 per share, high AUD 44.99 per share

- FY2024: low AUD 35.65 per share, central AUD 44.58 per share, high AUD 51.84 per share

- FY2025: low AUD 48.59 per share, central AUD 60.58 per share, high AUD 70.25 per share

- FY2026: low AUD 52.80 per share, central AUD 70.77 per share, high AUD 82.51 per share

Historical values use today's bond yield for every fiscal year

Historical values use today's FX rate into trading currency for every fiscal year

Historical values use current restated fundamentals and current commodity classification; they are not point-in-time estimates

Prior published observations retained from 2026-10-15T06:40:57.514Z where newer inputs omit a numeric field or fiscal period.

## Sources

Estimates depend on assumptions and are not guarantees or investment advice. Underlying data remains subject to its source licenses; public reading does not grant bulk redistribution rights.
← Companies

REA Group

REA · AU

S&P/ASX 200

Not a wonderful business

1 quality test fails. A lower price would not fix the business.

Share price
AUD 156.52
Buy up to
AUD 71.19
Expected / yr
6.2% at today's price (10.0% at central value)

The business

How it makes money
Why customers stay
Where the cash goes
Are managers owners
What the price says

1. Is this a good business?

Evidence only; not required for Buy

Margins varied 9% around their average (limit 35%), and no loss years were recorded (limit 2).

10y median
46.1%
Worst year
39.0%
Latest · 2026
47.7%

Gross margin fell 6.9 percentage points (limit 4).

10y median
50.2%
Worst year
36.2%
Latest · 2026
65.7%

Each $1 of profit left $1.01 for owners over five years (minimum $0.80).

Five-year totals
1.01×
Annual median
0.96×
Latest · 2026
1.20×

Per-share value rose from 1.92 to 4.19, comparing three-year medians at each end (must rise and stay positive).

10y median
AUD 2.37
Worst year
AUD 0.36
Latest · 2026
AUD 4.19

Profits were backed by cash: accruals were -7.4% of assets (limit 10%).

10y median
-5.9%
Worst year
0.1%
Latest · 2026
-7.4%

Profit record · pass 0 loss years in 10 (at most 2), mean operating margin 44.8%, three-year average owner earnings per share 4.08 AUD.

2. Is the price low enough?

Price & return math
Value rangeAUD 53.11 – AUD 83.00
Buy at or belowCentral value AUD 71.19
Discount to value1 − 156.52 / 71.19 = -119.9%
Return / yearAbout 6.2% a year at today's price (required return 10.0%)
Cash-flow inputsOwner cash AUD 3.91/share; 6.2% growth for 5 years, then fades to 3.0%; excess cash AUD 2.49/share today.
Required return10.0% / year, earned by construction at the central value
RevenueAUD 2.0B
2.0B020172026
FY2017 · Revenue: AUD 671M; FY2018 · Revenue: AUD 867M; FY2019 · Revenue: AUD 941M; FY2020 · Revenue: AUD 882M; FY2021 · Revenue: AUD 1.0B; FY2022 · Revenue: AUD 1.4B; FY2023 · Revenue: AUD 1.4B; FY2024 · Revenue: AUD 1.7B; FY2025 · Revenue: AUD 1.9B; FY2026 · Revenue: AUD 2.0B
Revenue
Owner earningsAUD 663M
665M020172026
FY2017 · Owner earnings: AUD 74M; FY2018 · Owner earnings: AUD 293M; FY2019 · Owner earnings: AUD 161M; FY2020 · Owner earnings: AUD 116M; FY2021 · Owner earnings: AUD 322M; FY2022 · Owner earnings: AUD 370M; FY2023 · Owner earnings: AUD 313M; FY2024 · Owner earnings: AUD 287M; FY2025 · Owner earnings: AUD 665M; FY2026 · Owner earnings: AUD 663M
Owner earnings
Operating margin47.7%
50.8%0.0%20172026
FY2017 · Operating margin: 50.8%; FY2018 · Operating margin: 48.5%; FY2019 · Operating margin: 48.4%; FY2020 · Operating margin: 46.4%; FY2021 · Operating margin: 45.8%; FY2022 · Operating margin: 39.0%; FY2023 · Operating margin: 39.4%; FY2024 · Operating margin: 41.0%; FY2025 · Operating margin: 41.3%; FY2026 · Operating margin: 47.7%
Operating margin
Net cash / debtAUD 290M
358M-327M20172026
FY2017 · Net cash / debt: AUD -134M; FY2018 · Net cash / debt: AUD -317M; FY2019 · Net cash / debt: AUD -172M; FY2020 · Net cash / debt: AUD -104M; FY2021 · Net cash / debt: AUD -327M; FY2022 · Net cash / debt: AUD -239M; FY2023 · Net cash / debt: AUD -143M; FY2024 · Net cash / debt: AUD -76M; FY2025 · Net cash / debt: AUD 358M; FY2026 · Net cash / debt: AUD 290M
Net cash / debt
Diluted shares132M
132M020172026
FY2017 · Diluted shares: 132M; FY2018 · Diluted shares: 129M; FY2019 · Diluted shares: 132M; FY2020 · Diluted shares: 132M; FY2021 · Diluted shares: 132M; FY2022 · Diluted shares: 132M; FY2023 · Diluted shares: 132M; FY2024 · Diluted shares: 132M; FY2025 · Diluted shares: 132M; FY2026 · Diluted shares: 132M
Diluted shares
Prices 15 Oct 2026 · FY2026