6 loss years were recorded (limit 2), and average operating margin was negative (must be zero or higher), and margins varied 139.8% around their average (limit 35%).
- 7y median
- -5.0%
- Worst year
- -22.5%
- Latest · 2025
- -6.2%
# BRC (BRCC.US) Canonical: https://gigainvestors.com/s/BRCC Analysis as of: 2026-10-16T07:27:04.280Z. Financial observations: FY2019–FY2025. Listing currency: USD. Reporting currency: USD. ## Verdict Not a wonderful business Quality tests for Buy: not passed (profit record: fail; earnings resilience is evidence only). Published buy qualification: no. Share price: $10.52 per share; close as of 2026-10-15. ## Checklist ### understandable: fail - 1 revenue decline in the last 10 years (informational) - more than 2 net loss years - negative average operating margin - operating margin variation exceeds 0.35 - Financial history: 7 years - Years with declining revenue: 1 - Years with a net loss: 6 - Operating margin variation: 1.40× Chart: Operating margin; fiscal year observations. - FY2019: -0.00× - FY2020: 0.04× - FY2021: -0.05× - FY2022: -0.22× - FY2023: -0.13× - FY2024: 0.01× - FY2025: -0.06× ### moat: fail - Years with nonpositive invested capital use equity plus debt and leases; positive earnings with no positive capital are shown above 100%. - ROIC median below threshold - ROIC worst years below threshold (more than 1 bad year allowed) - ROIC, median of available years: -3.0% - ROIC, second-lowest year: -36.0% - Typical minus recent gross margin: 3.8 pp - Typical gross margin (annual median): 38.5% - Recent gross margin (lower of latest and 3-year median): 34.6% - Years with nonpositive capital: 3 - Capital spending / revenue: 6.0% - ROIC including acquisitions, ten-year median: -10.5% Chart: ROIC excluding acquisitions; fiscal year observations. - FY2019: -3.0% - FY2020: >100% - FY2021: 0.0% - FY2022: -93.7% - FY2023: -36.0% - FY2024: 2.9% - FY2025: -18.8% ### economics: fail - owner earnings cash conversion below threshold - incremental invested capital return below threshold - Cash conversion uses consolidated totals: No - Owner earnings, five-year total: -$150M - Net income, five-year total: -$128M - Return on incremental invested capital: -17.4% - Working capital / revenue, annual change: 1.7 pp Chart: Owner earnings · five years; fiscal year observations. - FY2021: -$24M - FY2022: -$100M - FY2023: -$21M - FY2024: -$1.6M - FY2025: -$3.4M ### management: fail - potential debt-funded buybacks (informational) - buybacks unrelated to price (informational) - ROIC first 3 years vs last 3 years: 0.0% vs -18.8% - Per-share earnings: -0.18 to -1.25 (three-year endpoint medians) - per-share value declined or ends nonpositive - Management verdict uses per-share economic progress: Yes - Ordinary dilution, 5-year annual growth: 16.3% - Diluted shares, 5-year annual growth: 16.3% - Per-share value change: -$1.08 - Per-share value, starting three-year median: -$0.18 - Per-share value, ending three-year median: -$1.25 - Average buyback yield: 64.3% - Buyback history: 1 years - Debt-funded buybacks: Yes - ROIC, first three-year median: 0.0% - ROIC, last three-year median: -18.8% Chart: Earnings per share; fiscal year observations. - FY2019: -$0.18 - FY2020: $0.97 - FY2021: -$3.15 - FY2022: -$16.18 - FY2023: -$2.75 - FY2024: -$0.42 - FY2025: -$1.25 ### accounting: pass - Sloan accruals: -1.0% - Receivables to sales index (DSRI): 1.03× - Restructuring years, last five: 0 - Earnings backed by cash: Yes - Accounting red flags: 0 - Goodwill and intangibles / equity: 0.01× Chart: Sloan accruals; fiscal year observations. - FY2019: -26.3% - FY2020: -10.0% - FY2021: -7.1% - FY2022: 14.8% - FY2023: 3.5% - FY2024: -6.3% - FY2025: -1.0% ## Holders - [Glenn Welling](https://gigainvestors.com/ENG): tracked 13F investor; follow the investor page for holding quarter and amounts. ## Price story Down 50% since Mar 2022 · sales +1.7% Story as of 2026-10-16T09:58:25.629Z; price observation 2026-10-15. ### Sales · FY2024–2025 sales +1.7%; source https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm; observed 2026-03-02. - FY2019: $82M - FY2020: $164M - FY2021: $233M - FY2022: $301M - FY2023: $396M - FY2024: $391M - FY2025: $398M ### Gross margin · FY2025 gross margin 34.6%; source https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm; observed 2026-03-02. - FY2019: 43.5% - FY2020: 42.3% - FY2021: 38.5% - FY2022: 32.9% - FY2023: 31.7% - FY2024: 41.2% - FY2025: 34.6% ## Owner memo Memo as of 2026-10-16T08:06:05.509Z. ### How it makes money Operates in packaged foods; annual sales are USD 398.3 million. - Source: https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm (filed 2026-03-02); FY2025: revenue 398263000; grossProfit 137946000; margin = grossProfit / revenue. - Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-05); BRCC.US: BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee and coffee accessories in the United States. The company offers apparels, black rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. It sells its products through wholesale, Direct to Consumer, and outpost channels, and e commerce websites. BRC Inc. was founded in 2014 and is based in West Valley City, Utah. ### Why customers stay Margins ranged from 31.7% to 41.2% during 2023–25; it lost 3% on its capital. - Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-03-02); FY2023: grossProfit / revenue = 31.7%. - Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-03-02); FY2024: grossProfit / revenue = 41.2%. - Source: https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm (filed 2026-03-02); FY2025: grossProfit / revenue = 34.6%. - Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-03-02); 7-year return on capital observations [[2019,-0.030465425531914895],[2020,1.000001],[2021,0],[2022,-0.9373814526861386],[2023,-0.36040313641402116],[2024,0.029496317714751457],[2025,-0.18800315408579887]]; median -0.030465425531914895. ROIC follows the displayed moat series; financial companies use return on tangible equity. ### Where the cash goes Paid dividends in 4 of 7 years. - Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-03-02); FY2020: growth capex 6714796.34376455; upkeep 3045203.65623545; owner earnings 2512796.34376455. Growth capex / owner earnings = 2.6722405739037196. - Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-03-02); Dividend observations: [[2019,7001000],[2020,104841000],[2021,7001000],[2022,127853000],[2023,0],[2024,0],[2025,0]]. Zero only counted when supported by a complete cash-flow statement. ### Are managers owners Insiders own 24.4% of the company. - Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-10-05); BRCC.US SharesStats.PercentInsiders = 24.404999999999998 percentage points; cache date 2026-10-05. ### What the price says The price is 0.3 times annual sales; cash earnings are negative. - Source: https://eodhd.com/financial-apis/stock-etfs-fundamental-data-feeds/ (filed 2026-03-02); Closing price 10.52 USD; reporting-to-trading FX 1; FY2025 annual sales per share 41.83118240020614; price multiple 0.25148703422612695. FY2025 cash earnings/share -0.35459500828120094. Closing-price date 2026-10-15. ## Monthly share-price history (USD per share) - 2021-05: $9.85 per share - 2021-06: $9.70 per share - 2021-07: $9.72 per share - 2021-08: $9.66 per share - 2021-09: $9.78 per share - 2021-10: $9.80 per share - 2021-11: $10.12 per share - 2021-12: $10.15 per share - 2022-01: $9.94 per share - 2022-02: $17.96 per share - 2022-03: $20.87 per share - 2022-04: $14.90 per share - 2022-05: $9.92 per share - 2022-06: $8.16 per share - 2022-07: $9.39 per share - 2022-08: $9.75 per share - 2022-09: $7.73 per share - 2022-10: $7.25 per share - 2022-11: $6.11 per share - 2022-12: $6.11 per share - 2023-01: $6.60 per share - 2023-02: $6.66 per share - 2023-03: $5.14 per share - 2023-04: $5.21 per share - 2023-05: $5.39 per share - 2023-06: $5.16 per share - 2023-07: $4.58 per share - 2023-08: $4.52 per share - 2023-09: $3.59 per share - 2023-10: $2.90 per share - 2023-11: $4.26 per share - 2023-12: $3.63 per share - 2024-01: $3.78 per share - 2024-02: $4.13 per share - 2024-03: $4.28 per share - 2024-04: $3.90 per share - 2024-05: $5.80 per share - 2024-06: $6.13 per share - 2024-07: $5.71 per share - 2024-08: $4.43 per share - 2024-09: $3.42 per share - 2024-10: $3.13 per share - 2024-11: $3.14 per share - 2024-12: $3.17 per share - 2025-01: $2.71 per share - 2025-02: $2.58 per share - 2025-03: $2.09 per share - 2025-04: $2.28 per share - 2025-05: $1.79 per share - 2025-06: $1.31 per share - 2025-07: $1.70 per share - 2025-08: $1.55 per share - 2025-09: $1.56 per share - 2025-10: $1.27 per share - 2025-11: $1.27 per share - 2025-12: $1.11 per share - 2026-01: $0.83 per share - 2026-02: $0.63 per share - 2026-03: $0.78 per share - 2026-04: $1.08 per share - 2026-05: $1.64 per share - 2026-06: $1.11 per share - 2026-07: $1.03 per share - 2026-08: $8.04 per share - 2026-09: $9.06 per share - 2026-10: $10.52 per share ## Annual estimated value (USD per share) Historical values use today's bond yield for every fiscal year Historical values use today's FX rate into trading currency for every fiscal year Historical values use current restated fundamentals and current commodity classification; they are not point-in-time estimates ## Sources [Original 10-K filing](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm); period 2025-12-31, filed 2026-03-02. Estimates depend on assumptions and are not guarantees or investment advice. Underlying data remains subject to its source licenses; public reading does not grant bulk redistribution rights.
BRCC · US
Not a wonderful business
4 quality tests fail. A lower price would not fix the business.
6 loss years were recorded (limit 2), and average operating margin was negative (must be zero or higher), and margins varied 139.8% around their average (limit 35%).
Capital return excluding acquisitions: median -3% (minimum 15%), and the second-worst year -36% (minimum 10%).
Owners received -150.3 million over five years (must be positive), and new investment earned -17.4% (minimum 12%).
Per-share value fell from -0.18 to -1.25, comparing three-year medians at each end (must rise and stay positive).
Profits were backed by cash: accruals were -1% of assets (limit 10%).
Profit record · fail 6 loss years in 7 (at most 2), mean operating margin -6.0%, three-year average owner earnings per share -1.35 USD. 6 loss years in the last 10; at most 2 allowed. Mean operating margin over the last ten years is negative. Three-year average owner earnings per share is not positive.